Landing pages are an important part of any online marketing strategy. You need your webpage visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for a good conversion rate. Taking a close look at the images on your webpage and testing it can have a large impact on your final results. Always test your landing pages!

Doing keyword research at the beginning of any online marketing project will define whether you’re set up for success. It’s imperative that you invest enough time in doing good keyword research. You need to understand which keywords are the most important for your firm, otherwise you will be spending a lot of energy but not generating any results. So, do keyword analysis!

To make sure your business optimizations lead to success, it is important to first set goals. If you do not define goals beforehand, you will not be able to see when you’ve reached your goals. A way to set marketing goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a clear strategy upfront is always the key to success in the long term. Be ready!

To grow any business it is important to start optimizing where the largest results can be made. Thijs Joosten Digital Acquisition likes to work as follows, to start off set an end-goal, then reverse engineer how that goal can be achieved through improving the right components of a organization. This way you work efficiently and you have the largest likelihood to achieve your goal.

• Defining the target market
• Thijs Joosten Digital Acquisition
• TJDA